Leaders in the control tower market include Blue Yonder, E2open, Infor, Kinaxis, and o9 Solutions.

MIAMI, Sept. 3, 2025 /PRNewswire/ -- The Control Tower Technology market continues to advance as artificial intelligence, automation, and connected data platforms reshape how organizations manage global supply chains. Rather than serving as passive visibility tools, Control Tower Technology has long provided orchestration across networks. In 2025, vendors are deepening these capabilities with AI-driven initiatives that accelerate decision-making and strengthen resilience.

Recent developments include expanded use of AI agents that can monitor flows, simulate scenarios, and recommend actions such as rerouting shipments or reprioritizing orders. Natural-language interfaces now allow planners to query systems directly, while scenario modeling helps organizations test trade-offs under shifting tariffs or policy changes. These advances reduce manual effort and give companies earlier and more actionable insights into disruptions.

"As Control Tower Technology matures, vendors are embedding intelligence more directly into day-to-day workflows," said Charles Brennan, Senior Analyst at Nucleus Research. "The leaders in this market are not only surfacing problems but helping users resolve them in real time."

Another major trend is the rise of industry-specific functionality, where vendors deliver prebuilt workflows and data models tailored for sectors such as manufacturing, retail, and healthcare. These verticalized approaches accelerate time to value and reduce customization costs, making adoption more accessible.

Looking ahead, autonomous decision support is expected to expand as AI agents take on a greater share of planning and execution tasks. Organizations investing early in these platforms will be better equipped to manage volatility, meet compliance requirements, and maintain resilient supply chain operations.

Leaders in the Value Matrix excel in both functionality and usability, offering comprehensive solutions that deliver high ROI and support large-scale adoption. Leaders in this year's Value Matrix include Blue Yonder, E2open, Infor, Kinaxis, and o9 Solutions.

Expert vendors offer deep, specialized functionality suited for complex or niche requirements. These include Coupa, Elemica, and SAP.

Accelerators focus on usability and ease of deployment, providing simpler solutions that enable quick adoption with less complexity. This year's Accelerators are Aioneers, Alloy, FourKites, and Pelico.

Core Providers offer essential, reliable functionalities, ideal for organizations with basic needs. This year's Core Providers are Elementum, PearlChain, and ShipitSmarter.

To download the full 2025 Customer Service and Support Technology Value Matrix, click here.

About Nucleus Research

Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit NucleusResearch.com or follow our latest updates on LinkedIn.

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SOURCE Nucleus Research